Ecommerce SEO | Schema Markup

While the presence of rich snippets is significantly less than it was a couple years ago, implementing schema markup can be valuable for you as it will help Google better understand your site and it may lead to a rich snippet if you’re lucky.Schema Reviews Example

There are two different schema elements that should be marked up on most ecommerce sites. These are the product and review elements, each with their own attributes.

 

Product Schema Markup

While there are a host of different fields that you can markup for the product schema, the required fields are:

  • Product name
  • Product price

While only those two fields are required, there are several other that should minimally be implemented. These are:

  • Image
  • Description
  • URL
  • Brand (name, logo)

Review Schema Markup

The review schema markup should be implemented on your product pages alongside your product schema markup. There are two different types of schema markup – aggregate review and (individual) review. For the aggregate review, you will want to include markup to indicate the:

  • Overall rating value
  • Rating count
  • Best rating
  • Worst rating

For an individual review, you should include the following markup:

  • Reviewer
  • Review date
  • Review value
  • Best rating
  • Worst rating
  • Review body

Schema Code Example

 

While adding schema markup to your site can seem overwhelming if you are not already familiar with it, Google has provided a couple tools which make the process much easier. The first is the structured data markup helper. Here you can select the markup type and enter your URL and you will be able to highlight the relevant information on the page and Google will show you how to markup your code. The second tool is the structured data testing tool.  This tool will help you to make sure that you’re properly implementing your schema markup.

 

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